ThinkThroughTools Helicopter 25 PercentSince 2000 we have developed our proprietary and innovative Flight Request Stimulator Program, Outreach Methodology, Custom-Configured OutreachMatrix™ CRM Technology utilizing the salesforce platform and our Continuous Impact Learning approach in the real world:

    • Often during flights in critical medical aviation and transport helicopters, while engaging with hospital leaders and staff in-real-time in Emergency Departments, Trauma Centers, ICUs, CCUs, Burn Centers, many other departments and at C-level offices.
    • In the field mentoring with Outreach and business development professionals side by side during their duties, meetings and events with customers.
  • And by creating and presenting thousands of educational programs (energized with original humorous and inspirational songs) that have required rigorous think-through and relentless iterations and innovations to improve impact.

There was a void in critical medical aviation outreach professional development & credentialing so we originated:

    • A Universal Body of Knowledge/Nomenclature (Flight Request Stimulator and Outreach Operating Principles – Outreach Methodology)
    • A Standardized Curriculum (Packaged Proven Flight Request Stimulator and Outreach Practices, Processes & Templates)
    • Engaging Educational Delivery & Reporting Systems (Custom-Configured salesforce and other Integrated Technology Platforms)
    • Efficient Flight Request Stimulator and Outreach Operating Systems (“How to Execute” Methods)
  • Awareness of –  and-  Access to a Single Source to Educate, Mentor and Propel Innovation for Flight Request Stimulator and Outreach Practitioners

Simply put – WE STIMULATE FLIGHT REQUESTS – through Outreach, Innovation and Technology!


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Our methodology and technology stimulates flight requests and amplifies Outreach IMPACT.


At ThinkThroughTools we define Outreach as; the process of helping your customers succeed by reaching out to Communicate, Educate, Validate and Inspire.  (CEVI™)

  1. PROCESS– Outreach requires a great deal of think through before it is done. Above all – one must UNDERSTAND what customers crave and why. Then analyze this – set forth a strategy (with KIMs [Key Impact Metrics]) – then get to action – mobilize and execute your Outreach with the intent to ASTONISH! After all of this – you review and make necessary course corrections and adaptations. It’s a process.
  2. HELP YOUR CUSTOMERS SUCCEED. Please think this through a moment. Is your Outreach focused on helping your customers to succeed or primarily all about helping you to succeed? Sure – the long stream outcome must result in success for you and your organization – but – one of the most unique aspects about Outreach is – it is NOT about immediate gains for your organization. This is a long stream and enduring process where your customer’s success will lead to yours.
  3. REACHING OUT. There are more ways than ever to reach outside of your physical location or organization to encounter your target customers. “Back in the day” most Outreach was accomplished through events, meetings, get togethers in a physical site beyond the organization doing Outreach. A common example would be a hospital conducting a community health fair – literally at a county fair. This form greatly utilizes HUMAN resources. People connecting with people face to face. But – more than ever – we can force multiply our Outreach using DIGITAL channels and technologies. Webinars, High-Definition Live-Video-Streaming technologies and Social Media / Content Marketing channels that seem to grow in number almost weekly. Each enable you to be REACHING OUT.
  4. COMMUNICATE. Effective Outreach is two-way! It is an exchange. It’s not about the pitch it is all about the catch. Here is where so many get it wrong. They believe they are Outreaching – when in fact they are aggressively selling or marketing – pushing one-way vs. true communication which is two-way. Sending and receiving. Above all applying AUTHENTIC IMMERSED LISTENING™.  It’s a feedback loop.
  5. EDUCATE. Oh yes. The mother of all Outreach is education. Providing astonishing emotion-provoking learning encounters that truly do amplify success for those to whom you are reaching out. The human and digital opportunities to accomplish this are infinite and essential.
  6. VALIDATE. High Impact Outreach always includes actions to let those involved know their lives, work or volunteer efforts have meaning. Most individuals crave validation and few organizations are consistent and committed to this. So you must be sure your Outreach includes a relentless commitment to validate those involved.
  7. INSPIRE. If you crave high impact Outreach to happen and you desire to generate indefatigable customer adhesion – then inspire! Motivation is internal and mostly beyond your control. However – if you truly want to differentiate your Outreach you do all you can to inspire. Use true stories, use music and song, use images and icons, use activities and energy to enable those involved to know what is possible and help them with their discovery and make progress to achieve their aspirations. The options are endless.

So – there you have it – Outreach defined. Yes – this is the basic definition and these are the basic key elements. These are foundational and essential. Once you assure that CEVI™ is part of your core Outreach – then the fun begins as you innovate, customize and strive astonish.