Outreach: Cleveland Museum of Art is Getting It Right

I am always enthused when I find examples of organizations getting Outreach right. And I am excited to share with you an article recently published in Crain's Cleveland Business. Photo by Rob Muller Crain's Cleveland Business and Cleveland Museum of Art Getting Outreach Right ThinkThroughTools defines Outreach as: The process of helping customers succeed by … [Read more...]

What is Your “BET THE FARM” Differentiating Outreach Asset

How many times have you heard of astonishing success stories - where gutsy individuals - with smarts, courage and conviction - who believed so strongly in their plan - despite overwhelming cynicism of others - that they BET THE FARM to achieve their goal? It begs the question - for what would you BET THE FARM? What is your Outreach differentiating asset? How do you Outreach … [Read more...]

SpaceX, Space Age Stilettos & Outreach; Yes, They Have Something in Common

  I have no idea what professional females in Outreach encounter as they walk many miles in high heels or stilettos. But I am sure that it's not easy and often painful. So what does an Outreacher do? Well, I can share this answer and also share some exciting news about a fast-minded and fast-footed entrepreneur that is accomplishing much—both for those who have been … [Read more...]

What is Outreach – It’s CEVI™

Outreach - we hear the term all the time. On the news how an organization has launched an Outreach initiative. Or - in a blog post how a company is Outreaching to their local community. Surely we are often sent information via traditional mail about healthcare Outreach events we "must attend." But - what is Outreach? How do you define it? Is there a formal definition that … [Read more...]

So You Want to Experience Outreach? Experience Rodney Mullin

In the most recent WIRED magazine, I was introduced to Rodney Mullin. After watching three of his videos while on the treadmill, I realized this guy is brilliant at Outreach and for so many reasons. All I ask is that you watch his TedXUSC talk. Then communicate back to us what you believe he is doing and why it works for you (or for some – why it may not.) For me, this guy … [Read more...]