Medic 1 Air Takes Flight
ThinkThroughTools to help air medical transport provider
develop a more robust outreach operating system

Boardman, OH, June 23, 2008— Medic 1 Air faced a classic challenge—a new startup of air medical transport services trying to break into a crowded, competitive field.

"That was one of my key learning experiences," said Larry Burton, who recently became president and CEO of Medic 1 Air, a provider of air medical transport services covering 12 regional hospitals throughout a 70-mile radius of Northeast Arkansas and Southeast Missouri. "One of the things that struck me about the air medical transport business is the competiveness of the industry."

Burton took it all in stride because he always approached EMS and healthcare from a patient perspective and made decisions based on the best interest of patient care. "I think you can do that very well from a safety and quality perspective, and if you do, then the financial success will follow."

In his new role, Burton realizes the importance of having an effective outreach and marketing plan.

"Providers who do utilize and call us for our services are looking for certainty," he said. "Because we are a new provider, it's hard to provide certainty until we get an opportunity to serve and provide a service. That is a challenge to some of the agencies using our service. They don't know who we are yet because we are new to the industry. In order to attain some market share, we have to be aggressive, make contact with those whom we serve, and find information. We have to find out what we need to do to be given the opportunity to serve them."

To accomplish this task, Medic 1 Air plans to focus on its outreach/business development by using ThinkThroughTools' TargetingMatrix Outreach Module. Burton says that the training and software will help his team immensely.

"I think it's going to be a tremendous help to the business as we continue to grow," said Burton. "We have an aggressive outreach and marketing plan and the outreach software will provide us with the necessary tools to document what we find. We're out there accessing our customers and finding out information that's going to be helpful to us to make future decisions. We see it as an invaluable tool to use within our business plan."

Several of the staff from all areas recently completed "OutreachU Basics" with ThinkThroughTools at Medic One’s Jonesboro headquarters. Obertots commented that he was really enthused that Burton included three communication specialists as part of the training."Communication specialists are usually the first point of contact for individuals making transport requests. They also are the center for managing the transport process and often accomplish customer follow up, ‘Outreach QA.’ Unfortunately many programs do not understand how valuable these professionals are in the Outreach equation. Larry clearly understands."

While with Burton and his team in Jonesboro, Obertots was impressed with each person who participated in the OutreachU Basics training course.

"I sensed that each was truly devoted to their specific role, their patients, each other, their Immediate Customers, and each seemed profoundly dedicated to the demands and disciplines required to operate a high-performance critical care program," said Obertots. "It was a true honor to be among them and I am confident with their willpower, abilities, sense of team, and with the use of the TargetingMatrix Outreach Module software to help them create certainty, collaborate and manage their outreach—they will soar to be among the most effective emergent care delivery systems in the USA."

About ThinkThroughTools: ThinkThroughTools is a professional services firm that provides outreach services and on-demand software for leading Air Medical Transport providers. Their primary focus is designing, implementing, managing and improving outreach operating systems. Their primary aim is to enable clients to safely generate sustainable medically necessary and appropriate flight requests. For more information, visit www.ThinkThroughTools.com.